heart attack v cardiac arrest.png

content creation and marketing

Task: Develop and execute a communications plan to educate the public and media about the difference in heart attack and cardiac arrest.

Action: Developed the Heart Attack vs. Cardiac Arrest infographic and an integrated distribution plan (earned, owned and paid).

Results:

•More than 500,000 impressions and 7,000 shares on Facebook & 30 percent increase in followers in first month

•Named Best Infographic by Ragan’s Healthcare PR & Marketing Awards

•Recognized as one of highest performing paid content placements through North American Precis Syndicate

•All-time highest downloaded infographic on heart.org

communications strategy

Task: Raise the AHA’s profile in the Dallas/Fort Worth Community through leadership positioning, media placements highlighting AHA’s community impact

Action: Developed year-round communications plan and strategy to increase AHA’s visibility as a community partner in DFW. Overhauled paid marketing campaign to ensure year-round presence and tie back to AHA’s mission.

Results:

•63 percent increase in earned media placements

•3x earned Hispanic media placements

•7M paid media impressions

•3 point increase in annual brand positioning survey