content creation and marketing
Task: Develop and execute a communications plan to educate the public and media about the difference in heart attack and cardiac arrest.
Action: Developed the Heart Attack vs. Cardiac Arrest infographic and an integrated distribution plan (earned, owned and paid).
•More than 500,000 impressions and 7,000 shares on Facebook & 30 percent increase in followers in first month
•Named Best Infographic by Ragan’s Healthcare PR & Marketing Awards
•Recognized as one of highest performing paid content placements through North American Precis Syndicate
•All-time highest downloaded infographic on heart.org