heart attack v cardiac arrest.png

content creation and marketing

Task: Develop and execute a communications plan to educate the public and media about the difference in heart attack and cardiac arrest.

Action: Developed the Heart Attack vs. Cardiac Arrest infographic and an integrated distribution plan (earned, owned and paid).


•More than 500,000 impressions and 7,000 shares on Facebook & 30 percent increase in followers in first month

•Named Best Infographic by Ragan’s Healthcare PR & Marketing Awards

•Recognized as one of highest performing paid content placements through North American Precis Syndicate

•All-time highest downloaded infographic on heart.org

communications strategy

Task: Raise the AHA’s profile in the Dallas/Fort Worth Community through leadership positioning, media placements highlighting AHA’s community impact

Action: Developed year-round communications plan and strategy to increase AHA’s visibility as a community partner in DFW. Overhauled paid marketing campaign to ensure year-round presence and tie back to AHA’s mission.


•63 percent increase in earned media placements

•3x earned Hispanic media placements

•7M paid media impressions

•3 point increase in annual brand positioning survey