writing Portfolio

Over two decades as a professional communicator, I’ve written just about everything — from social media and blog posts to press materials, email campaigns, web copy and full length articles. Check out some of my work samples below.

Sales sheets

  • Developed full marketing campaign for Green Space Learning’s professional development suite of training products for early childhood educators.

  • Crafted messaging to reach primary audience of child care center directors; created story framework for graphic designer

  • RESULTS: ~40 inquiries from Texas-based child care programs to book teacher inservice training from Green Space for August / September 2022

 
 
 

Email

  • Crafted messaging to create urgency around booking August teacher inservice training for Green Space Learning

  • RESULTS: 49% average open rate; ~40 inquiries

 
 

Impact sheets

  • Developed 11-piece collateral suite for the American Heart Association International team focusing on the global impact of AHA’s programs in specific world regions and cardiovascular diseases / conditions

  • Created story framework, researched supporting statistics and program information and drafted messaging for each impact sheet

  • Worked with graphic designer to organize information; project managed reviews from AHA’s internal staff

 
 

Infographics

Heart attack vs cardiac arrest

  • the No. 1 most downloaded infographic on heart.org

  • Created the concept, wrote the copy and worked with a graphic designer to develop the piece

 

CPR is as easy as C-A-B

  • CPR steps change from ABC to CAB with new guidelines

  • Created the concept, wrote the copy and worked with a graphic designer to develop the piece

  • Graphic picked up by broadcast and print news outlets throughout the US

 

Other digital content

Go Red For Women Women of Impact Stories